Marketing I
Marketing I is one year course of how a product or service is introduced, developed,
priced, advertised, and sold in the marketplace. Course topics include: business
communication, economics, market analysis, product decisions from innovation to
production, pricing and packaging, promotion decisions from advertising to personal
selling, placement decisions from channel of distribution to merchandising and visual
displays, salesmanship and technology.
Students in Marketing I are strongly encouraged to become a member of DECA.
priced, advertised, and sold in the marketplace. Course topics include: business
communication, economics, market analysis, product decisions from innovation to
production, pricing and packaging, promotion decisions from advertising to personal
selling, placement decisions from channel of distribution to merchandising and visual
displays, salesmanship and technology.
Students in Marketing I are strongly encouraged to become a member of DECA.