Sports and Entertainment Marketing
The purpose of this course is to provide students with the fundamental principles
and concepts of sports and entertainment marketing and to develop critical
thinking and decision-making skills through the application of marketing
principles. A strong base of skills in communication, mathematics, social
science, and the arts as well as the specific tasks associated with employment
will be included. Successful completion of this course will help students develop
knowledge of career opportunities, entry-level skills, and how marketing relates
to the sports and entertainment industries. Students will also develop and utilize
skills required to produce an actual sports and entertainment event.
and concepts of sports and entertainment marketing and to develop critical
thinking and decision-making skills through the application of marketing
principles. A strong base of skills in communication, mathematics, social
science, and the arts as well as the specific tasks associated with employment
will be included. Successful completion of this course will help students develop
knowledge of career opportunities, entry-level skills, and how marketing relates
to the sports and entertainment industries. Students will also develop and utilize
skills required to produce an actual sports and entertainment event.